With no fresh content, broadcasters rely on old classics, web shows to entertain viewers


MUMBAI: Confined to her dwelling throughout the lockdown, Gwalior-based 37-year old Mansha Kasture is reliving childhood reminiscences along with her eight year-old daughter, Mishika, watching Ramanand Sagar’s epic ‘Ramayana’ on DD National. Kasture is amongst the present era of fogeys, who’re introducing their children to old iconic classics on Doordarshan channels throughout the lockdown interval. If one goes by BARC India viewership information, the viewers have lapped it up.

Last week, a complete of 170 million viewers watched ‘Ramayan’ in 4 days giving Doordarshan the best viewership ever for any present and in addition for any present on a Hindi common leisure channel in latest instances. “There has always been a demand from audiences to bring back the iconic serials of DD’s golden era. Last year the Prasar Bharati board approved the new content acquisition policy. The crisis however made a radical difference to these content acquisition efforts. There was a barrage of requests on social media,” Shashi Shekhar Vempati, CEO, Prasar Bharati, instructed ET.

Prasar Bharati has lined up not simply ‘Ramayana’, but in addition different widespread shows like ‘Mahabharat’, ‘Circus’, ‘Byomkesh Bakshi‘ and ‘Jungle Book’. These shows have a broader attraction and a sure timelessness that are serving to households bond collectively. “At a time when the entire nation is grappling with the pandemic, the shared viewing experience, which is now possible through social media, is having both a unifying and an uplifting effect on national psyche,” Vempati added.

With unavailability of fresh content material since March 19th, broadcasters are actually airing older shows or taking a look at web content material. Zee Entertainment Enterprises (ZEE) has picked up three Alt Balaji shows to air between 9-11 pm each week evening on Zee TV. These finite web collection have by no means been aired on TV, and are customised for the TV audiences. The community has additionally determined to carry again a few of its hottest shows together with ‘Kasamh Se’ on Zee TV, ‘Sambhaji’ on Zee Marathi, and ‘Goyenda Ginni’ on Zee Bangla.

“We have tailored our content to cater to a changing composition of audiences. Our aim is to engage and entertain our viewers with all-time favourite shows, finite fiction series, the best of light-hearted content, specially curated movies, and much more,” mentioned Punit Misra, CEO, Domestic Broadcast Business, ZEE. Star India has additionally determined to air Hotstar authentic ‘Hostages’ on Star Plus beginning subsequent week. The channel has additionally put up a brand new comedy present, ‘Maharaj Ki Jai Ho’ at 9 pm, which was prepared and was to be launched throughout IPL. On weekends, Star Plus will air huge films, whereas additionally bringing again some old classics throughout weekdays.

Colors, in the meantime, is filling the night slots with old shows ‘Belan Wali Bahu’, ‘Bhaag Bakool Bhaag’ and story ‘Dil Se Dil Tak’, whereas re-launching the lately ended ‘Bigg Boss‘ at 10 pm. Sony Entertainment TV can have rerun of Kapil Sharma Show and different actuality shows, other than repeat of old shows.


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