Victor Aroldoss promoted to Senior Vice President, International Marketing at Warner Music UK

 Victor Aroldoss promoted to Senior Vice President, International Marketing at Warner Music UK

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Warner Music UK (WMUK) has promoted Victor Aroldoss to Senior Vice President, International Marketing.

He will report into WMUK CEO Tony Harlow.

In his new function, Aroldoss, who was beforehand General Manager, International Marketing, will lead the worldwide advertising and marketing methods for WMUK’s frontline labels who’re house to artists similar to Anne-Marie, Charli XCX, Coldplay, Dua Lipa, Ed Sheeran, Foals, Jess Glynne, Lianne La Havas, Muse, Rita Ora, Royal Blood, Rudimental and Stormzy.

He’ll even be liable for breaking rising expertise like Ashnikko, Griff, JC Stewart, Maisie Peters and S1mba exterior of the UK.

Aroldoss has risen by the ranks of Warner Music, taking part in a key function within the success of acts similar to Biffy Clyro, Clean Bandit, Dua Lipa, Ed Sheeran, Foals, Muse, and Royal Blood.

He was named VP, International Marketing in 2013, earlier than taking over the function of GM, International Marketing at the beginning of 2018.

“Victor is a creative and strategic thinker, with an immense passion for music, and there’s no one better placed to champion our artists on an international stage.”

Tony Harlow 

Tony Harlow stated: “Victor is a creative and strategic thinker, with an immense passion for music, and there’s no one better placed to champion our artists on an international stage.

“I’m also pleased to be welcoming him to the WMUK leadership team, where his global perspective and forward-looking mentality will be pivotal in driving our company forward.”

“Whether it’s our global superstar acts, or our emerging talent, UK artists continue to find new ways to connect with fans and have their voices heard, and I’m honoured to play a part in that.”

Victor Aroldoss

Victor Aroldoss added: “This new role will allow me to keep working closely with our international partners to show the world what an incredible hotbed for talent the UK continues to be.

“I’ll also be able to work even closer with Warner UK’s label Presidents to help amplify their budding young artists around the world.

“Whether it’s our global superstar acts, or our emerging talent, UK artists continue to find new ways to connect with fans and have their voices heard, and I’m honoured to play a part in that.”

 Music Business Worldwide

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