Multiplex Association of India has issued an announcement expressing disappointment over the truth that cinemas won’t be allowed to reopen as a part of Unlock 3.0.
Reacting to Unlock 3.Zero notification issued by Ministry of Home Affairs, MAI (Multiplex Association of India) stated: “We are extremely disappointed with the Unlock 3.0 announcement to keep cinemas under continued lockdown. The industry was thoroughly prepared with stringent SOPs and guidelines to offer a safe movie watching experience.”
“The government’s decision is against our expectations and will impact millions of livelihoods dependent on the industry. We have been urging the government all along and continuing to engage with the relevant authorities with our plea to allow the cinemas to operate. The stringent SOPs were developed, and representation was submitted to I&B Ministry as well as the Health Ministry and the Ministry of Home Affairs which clearly stipulated the proactive measures we will be undertaking if allowed to open up.”
Multiplex Association of India’s assertion additional reads that the measures have been ready protecting in thoughts all attainable buyer touchpoints and in keeping with globally-accepted requirements and protocols, which have been applied in international locations the place cinemas have been allowed to open, and are witnessing buyer response.
“At this point, we are only hopeful that we will be able to convince the authorities about our abilities to ensure a safe environment, and that our plea is reconsidered for an early reopening,” learn the assertion.