Universal enters JV with Thailand’s IAM Records for global signing & launch of new girl group, LYRA

 Universal enters JV with Thailand’s IAM Records for global signing & launch of new girl group, LYRA

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Universal Music Thailand has introduced the unique global signing and launch of an “all-star” Thai girl group known as LYRA.

The  new group has been signed and launched in partnership with Thailand-based music firm IAM Records, marking the start of a new collaborative relationship between the 2 corporations.

IAM, an artist administration firm and label is residence to Thailand’s hottest girl idol group – BNK48, which has greater than 78 featured members.

IAM’s official YouTube channel has greater than 1.four million subscribers and has achieved greater than 1.2 billion video views, since launching in 2013.

LYRA, in response to a press launch, was fashioned from “six of the most talented members” of BNK48 following “a rigorous selection process” that lasted greater than a yr.

The group “worked with Thailand’s best producers, choreographers and stylists” at a music camp from May to June this yr.

Those Thailand-based creatives embrace producers Montonn Jira and Richard Cracker, Thailand’s main stylist & Vogue Fashion Editor Ms. Pook Jongkol, and renowed dressmaker, Millin.

The official line-up of members; Pun, Jennis, Noey, Fond, Niky, and New was unveiled in the present day with the reveal of the band’s eponymous debut monitor LYRA, which is on the market to stream now throughout all platforms.

“We are delighted to partner with the team at IAM to officially launch LYRA, and to bring the unique sound of T-POP and Thailand to the world.”

Paul Sirisant, Universal Music Thailand

Paul Sirisant, Managing Director of Universal Music Thailand, stated: “We are delighted to partner with the team at IAM to officially launch LYRA, and to bring the unique sound of T-POP and Thailand to the world.

“Over the past few months during lockdown, we have witnessed an incredible metamorphosis and we look forward to working closely with our UMG label partners around the world to introduce LYRA to audiences globally.

“I am also very proud to see our Artists transformed into LYRA, the hard work that they and our team has put in over the past year has paid off.”

Nattapol Bawornwatana, IAM Records

Nattapol Bawornwatana, COO, Independent Artist Management/IAM Records, added: “It has been a great journey working with Universal Music Group (Thailand) on this joint venture.

“Both companies are respectful for each other strengths and together we are stronger.

“I am also very proud to see our Artists transformed into LYRA, the hard work that they and our team has put in over the past year has paid off.”Music Business Worldwide

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