UnitedMasters now gives artists 100% of royalties via $5-per-month subscription tier

 UnitedMasters now gives artists 100% of royalties via $5-per-month subscription tier

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Independent artist distribution platform UnitedMasters has launched a brand new subscription tier that permits acts to maintain 100% of their royalties from digital companies.

To date, the US-based firm has operated a mannequin during which it retains 10% of an artist’s royalties on any distributed platform.

From immediately (July 9), nonetheless, UnitedMasters artists have a alternative: They can both keep on with the 10% possibility, or select to pay $5 per thirty days for a ‘Select’ subscription, whose advantages embody preserving 100% of their royalty payouts.

Other perks for ‘Select’ members embody entry to unique branding offers with UnitedMasters companions together with ESPN, the NBA, Cash App, Apple and extra.

The multi-year ESPN partnership was additionally introduced immediately, with the sports activities community agreeing to function curated music from UnitedMasters ‘Select’ artists throughout its sports activities programming and promotional content material.

‘Select’ subscribers will even be granted ‘Express’ distribution, says UnitedMasters, with their music touchdown on companies 10 days or much less after they add.



“Disruption and democratization are in our DNA,” stated Steve Stoute, Founder and CEO of UnitedMasters.

‘We’re tearing down the assemble of ‘gatekeepers’ and placing impartial artists in entrance of the most important manufacturers, permitting them to decide on the phrases of their deal, and preserve 100% possession of their careers – all from their telephone.”

UnitedMasters, which raised $70m in a funding round led by Google/Alphabet in 2017, says that Select subscribers will even achieve entry to promotional instruments and “straightforward streaming, social, and fan analytics”.

“From its inception, UnitedMasters was designed to give artists the power of choice and control over their future.” stated Lauren Wirtzer-Seawood, President of UnitedMasters.

“As we continue to build the new blueprint for the music industry, we’re dedicated to providing artists with new options for what a modern day music career looks like.”

“As we continue to build the new blueprint for the music industry, we’re dedicated to providing artists with new options for what a modern day music career looks like.”

Lauren Wirtzer-Seawood, UnitedMasters

Discussing the brand new ESPN partnership, Steve Stoute additional commented: “We are thrilled to be partnering with ESPN. They have a massive platform with the potential to make a career-changing impact on up-and-coming, independent artists.

“The UnitedMasters ‘Select’ roster will serve as an unparalleled library of new and untapped music, and we can’t wait to hear our artists on ESPN shows for years to come.”

Jimmy Pitaro, president, ESPN and co-chairman, Disney Media Networks, commented: “ESPN has always covered the intersection of sports and culture, and music plays a key role in that.

“We’re looking forward to strengthening that connection through this new collaboration with UnitedMasters, while at the same time giving up-and-coming artists a platform for national exposure to showcase their music to a broad, diverse and engaged audience of fans.”

Eighteen months after its launch, UnitedMasters says it has amassed over 400,000 artists, 5 billion streams, and over half 1,000,000 distributed tracks.Music Business Worldwide

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