‘Unison was not created just to solve problems in Spain, but to compete in the global market.’

 ‘Unison was not created just to solve problems in Spain, but to compete in the global market.’


When you consider royalty assortment in Spain, which phrases come to thoughts?

Allow MBW to make a slightly daring presumption, and recommend that “transparent” isn’t readily popping into your temporal lobe.

For years, the European territory’s music business has been blighted by accusations of corruption and scandal. The apex of this story arrived final 12 months when global physique CISAC kicked Spain’s incumbent CMO for publishers and songwriters, SGAE, out of its membership following a collection of damaging allegations.

Now, SGAE has actual competitors in Spain in the type of Unison – whose shopper record is already severely spectacular, and whose ambitions stretch far past the borders of its house nation.

For a long time in Europe, the solely possibility for publishers and songwriters – not to point out worldwide CMOs searching for an area accomplice – was the incumbent assortment society in every territory.

That all modified in 2014, when the European Union handed a directive permitting IMEs (Independent Management Entities) to problem these incumbent CMOs – a proper which, in Spain, was additional enshrined by native rulings in 2018 and 2019.

This is the place Unison comes in.

The IME, based mostly in Barcelona, launched at the begin of this 12 months, and already represents the administration of greater than 600,000 works for worldwide shoppers – together with cuts on hits recorded by the likes of Mariah Carey, Beyoncé, Eminem, Run DMC, Janis Joplin and Tupac.

As effectively as accumulating royalties in Spain for these songs, Unison additionally just lately turned the first European IME with the energy to instantly grant multi-territorial digital licenses in the EU.

Outside of Europe, to date Unison has inked greater than 20 partnerships with PROs in markets reminiscent of Brazil (by way of ABRAMUS), Canada (by way of SOCAN), Nigeria (by way of COSON) and South Africa (by way of CAPASSO and SAMRO). These agreements allow Unison, in tandem with its companions, to handle the assortment of royalties for each on-line and offline makes use of of its catalog in these territories.

Unison’s efforts don’t cease at royalty accumulating, both: final 12 months, it performed a pivotal position in lobbying the Spanish Competition Authority (CNMC) to fine SGAE €2.95m for abusing its dominant position in Spain’s music copyright market.

Platinum-selling Spanish DJ/producer Alizzz (aka Cristian Quirante), who has labored on music by Latin star Rosalía and Spanish hitmaker C. Tangana, amongst many others, turned a Unison shopper earlier this 12 months.

“I decided to work with [Unison because they] offer a more efficient, transparent and artist-oriented service.”

Alizzz, DJ/producer

“Every musician in Spain knows about the issues we have been having related to royalty collection and payment for public performance,” Alizzz says of his determination to be part of Unison.

“I want to see positive change and a better environment for culture and the creatives here, and rather than sitting around and waiting for it to come to me I decided to work with a new company who offer a more efficient, transparent and artist-oriented service.”

Here, Unison’s Chief Executive Officer, Jordi Puy, tells MBW how his blockchain-ready agency has been ready to rack up such a formidable record of shoppers in a brief area of time – and why, in his view, main publishers, songwriters and CMOs round the world ought to take into consideration becoming a member of them…

You already signify shares in works made well-known by the likes of Beyoncé, Mariah Carey, Rosalía, Eminem and lots of extra. What has been the secret to you representing such a powerful blockbuster catalog regardless of solely being formally launched in January?

We presently have over 100 shoppers, which embrace writers, publishers and worldwide CMOs. One of our US shoppers controls a really massive variety of compositions, which incorporates shares in works interpreted by all of these high artists.

We additionally signify some native Spanish and Latam high composers instantly for his or her total repertoire, which incorporates productions for a few of the most profitable artists in this area, reminiscent of Rosalía or C. Tangana.

“We currently have over 100 clients, which include writers, publishers and international CMOs.”

Jordi Puy, Unison (pictured, principal)

We began operations in January, but we’ve got been working for over two years on our platform growth, Business Development and licensing and authorized issues. We had to overcome unlawful boundaries of entry by conventional rivals in Spain, which implied court docket circumstances earlier than the Spanish Competition Authority and the industrial courts.

We have gained each circumstances to this point. During this time we devoted most of our non-legal efforts to construct the absolute best platform and to have interaction with shoppers.

Why do you consider the scenario concerning assortment societies wanted to change in Spain and throughout Europe?

Well, it was not just us considering {that a} change was wanted. The EU Commission noticed the want to foster competitors in this area in order to profit proper holders, by selling innovation and various choices.

Each nation in the EU is totally different, but there was a necessity for an enchancment of the assortment and distribution programs in many jurisdictions in order to optimise processes and provide totally different alternate options to the proper holders.

The EU authorities strengthen the rights holders’ energy to select who must be managing their rights for all or a part of their repertoire, for all or a part of their rights and for the world or for sure territories solely.

Spain has not had the greatest popularity for publishers in latest years, particularly with ‘The Wheel’ and SGAE and so on. Do you assume you possibly can ‘clean up’ the market?

We consider that we contribute to the regeneration of the system in Spain by proposing a rights administration different and making use of the rules of effectivity and transparency via expertise, in addition to skilled and skilled administration. Unison was not created just to solve sure problems in Spain, but to compete in the global market.

“We believe that we contribute to the regeneration of the system in Spain by proposing a rights management alternative and applying the principles of efficiency and transparency through technology.”

That stated, and having our base in Spain and attachment to the market, this has been certainly one of our principal priorities, along with providing a multi-territorial digital licensing hub for publishing rights (each public efficiency and mechanicals), with the help and partnership of Barcelona-based BMAT.

In that respect, we’ve got already been commissioned by writers, publishers and worldwide CMOs to handle the digital licensing of publishing rights in a multi-territorial method.

You have ambitions past just Spain. Can you clarify what your European-wide plans are for the administration of pan-European digital licenses?

As talked about in the earlier query, we already function on Pan-EU multi-territorial licensing, in addition to past the EU. Our ambition is to develop our shopper base and attain globally, providing another to the current hubs with effectivity and transparency via expertise as added values.

Are you hoping a serious music writer (or a really massive indie!) could entrust you to gather on their behalf? Why ought to they use an IME slightly than a standard PRO?

Definitely sure. We definitely intention to give everybody, independents and majors, the absolute best service in Spain, the EU and globally. Our shopper base is unbiased, but we additionally signify writers which have publishing offers with main publishers.

We assume that we are able to add worth with our tech pushed and environment friendly administration strategy to copyrights administration, with programs that optimise processes throughout the copyrights administration cycle, reminiscent of quick registration of works, higher music utilization monitoring, clearer distribution programs that favour distributions based mostly on efficient use and paying out the collections in the quickest and clearer doable means.

Generally talking, wouldn’t a not-for-profit PRO be higher for a accomplice than a for-profit PRO?

We do not see why this must be the case. First of all, and as the European Commission expressly acknowledges, the effectivity of a accumulating society is not linked to its authorized type. In any case, administration construction and enterprise oriented strategy ensures that we’ve got to do every part doable to higher serve our shoppers. If they’re not comfortable, they may go away.

This makes us react quicker to change and adapt to our shoppers wants in a means that organisations of different nature usually can not. Also, we’ve got already signed offers to signify some worldwide CMOs inside the EU territory, which exhibits that coexistence and collaboration is feasible as effectively.

How are you utilizing blockchain to the good thing about your shoppers?

We use blockchain via our partnership with Verifi Media, the greatest firm that we may discover in this area to serve the goal that we had been making an attempt to obtain: a greater worldwide database for rights possession.

When we created Unison, we investigated what challenges we needed to strive to deal with in the collective administration of copyrights and recognized applied sciences that would assist us solve them, reminiscent of the world’s main firm for TV and radio monitoring providers, BMAT.

“We focused on finding the best blockchain ecosystem that allowed us to share basic ownership data on a decentralised and secure manner with music rights stakeholders worldwide.”

For the possession of works registration, we noticed blockchain as a superb resolution on the market. We are not concerned in cryptocurrencies, since we consider that there’s not a strong sufficient regulation to make it a secure area for rights administration: we centered on discovering the greatest blockchain ecosystem that allowed us to share fundamental possession knowledge on a decentralised and safe method with music rights stakeholders worldwide (publishers, CMOs, digital distributors and so on.). We needed to contribute to ending the too common scenario of somebody not paying rights as a result of they did not know who to pay to.

Verifi Media was the greatest accomplice that we may discover to strive to sort out this subject and we turned the first rights administration group to be created with Blockchain compatibility from inception. And we hope that it is possible for you to to see very attention-grabbing developments in this area earlier than 12 months finish.

What are your longer-term ambitions in Spain and past?

We need to proceed to develop our shopper base for Spain – full market – and globally in digital. We will work laborious and also will set up partnerships with like-minded and aligned organisations that assist us develop collectively and transfer in the direction of our imaginative and prescient: serving to proper holders to get the proper and truthful remuneration for the use of their creations.

We have already companions and shoppers in North America, Central and South America, Africa and Asia. And we would like to proceed to develop in this course.

“Many creators now depend almost exclusively on the income generated by their copyrights. We cannot let them down.”

In the post-COVID 19 actuality, a good, correct and clear remuneration of writers, composers and publishers for the digital utilization of their rights is required greater than ever.

Many creators now rely virtually solely on the revenue generated by their copyrights. We can’t allow them to down.Music Business Worldwide


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