TuneCore partners with Spotify rival Gaana in India

 TuneCore partners with Spotify rival Gaana in India

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Believe-owned DIY distribution large TuneCore has partnered with Indian music streaming platform Gaana, including the platform to its distribution community after launching in the market in July.

Last month, Spotify rival Gaana, which announced in August that it had surpassed 185m month-to-month energetic customers, raised 3.75bn INR (approximately $51m) in debt to assist finance its progress.

TuneCore’s launch in India earlier this 12 months marks the eighth international enlargement for the New York-based service supplier.

The firm subsequently expanded in Russia and Brazil in August this 12 months. TuneCore expanded into each UK and Australia markets in 2015, Germany, France, and Italy in 2016, whereas TuneCore Japan and TuneCore Canada present comparable localized companies since 2012 and 2011, respectively.

TuneCore additionally expanded its reach into China in October final 12 months through a licensing partnership with Tencent Music Entertainment.

Through TuneCore, Indian artists can distribute to the corporate’s community of digital shops internationally, together with Spotify, iTunes/Apple Music, YouTube Music, Amazon Music, Facebook in addition to native India shops, Gaana, JioSaavn, Hungama and Wynk.

TuneCore is partnered with over 150 digital shops and streaming companies throughout greater than 100 nations.

The platform permits India-based artists to gather income from streaming companies, digital obtain shops, all in their native foreign money.

In addition, TuneCore additionally options native content material that caters to the Indian unbiased artist group together with guides written by native music business veterans Achille Forler and Mae Thomas which offer sensible steps, training, and recommendation for Indian unbiased artists.

“Gaana’s reach of over 185 million listeners adds to our already robust suite of local partners and boosts Indian audiences for all of TuneCore’s independent artists all over the world.”

Heena Kriplani, TuneCore India

Heena Kriplani, Head of TuneCore India mentioned: “At TuneCore, we are constantly working to serve our artists’ needs with the best and prioritising partnerships that provide the most benefits.

“Gaana’s reach of over 185 million listeners adds to our already robust suite of local partners and boosts Indian audiences for all of TuneCore’s independent artists all over the world.”

“It’s heartening to welcome TuneCore as one of our esteemed partners as a part of our efforts to offer talented young musicians a world-class platform to showcase their talent on their own terms.”

Prashan Agarwal, Gaana

Prashan Agarwal, CEO of Gaana, added: “In our decade-long journey to emerge as the country’s No.1 music app, we have been committed to leveraging tech to empower emerging indie artists to strengthen the bond they share with their audiences.

“To that effect, we have unveiled multiple initiatives and a proprietary Dashboard that empowers independent artists with custom data so they can understand their audiences’ better.

“It’s heartening to welcome TuneCore as one of our esteemed partners as a part of our efforts to offer talented young musicians a world-class platform to showcase their talent on their own terms.”Music Business Worldwide

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