Theatres Owners In Maharashtra Are Ready With A Strategy To Resume

 Theatres Owners In Maharashtra Are Ready With A Strategy To Resume


Maharashtra cinemas to screen regional films if Bollywood isn't ready with releases
Theatres Owners In Maharashtra Are Ready With A Strategy To Resume Business Before Big Bollywood Films Release

As per the latest pointers from the central government, cinema halls and multiplexes throughout the nation can reopen on October 15 with 50 per cent seating capability. However, there isn’t a announcement from the Maharashtra state authorities relating to when cinemas throughout the state will reopen.

Talking a few assembly held on Tuesday with the State Cultural Affairs Minister Amit Deshmukh, Cinema Owners and Exhibitors Association of India President Nitin Datar instructed IANS: “The meeting was cordial and we requested the minister to allow cinemas and multiplexes to reopen immediately or as soon as possible, as per central government guidelines. The minister gave us an assurance that they will take a decision soon but no fixed date or hint was given as to when.”

Highlighting the significance of the state from the angle of cinema enterprise, Datar added: “Mumbai and Maharashtra form a major circuit from where the government, as well as the film industry, earns money. Business coming from Mumbai and Maharashtra is around 30 to 40 per cent of the total business of India. Unless the theatres reopen, distributors will not be keen to release films. So, the Maharashtra government should take an initiative for the film industry, otherwise, the film industry will lose and exhibitors in the other states, which have permission, will find it difficult to get the new films.”

However, new Hindi movies will begin releasing in about two to 3 weeks time, after theatres reopen. “Producers are right when they say they will not give films unless the theatres are opened. They are ready to give the films two to three weeks after theatres reopen,” Datar knowledgeable.

What occurs until new Bollywood movies launch? “We the theatre owners have decided that if we don’t get new Hindi films for theatrical release at the moment, we will play regional movies in languages like Marathi, Bengali, Bhojpuri, Punjabi, and Gujarati besides South films, and we will also repeat-run previously released Hindi or English films, whatever suits our budget. This way, we can at least start a business. Then we will act as per the response of the audience,” stated Datar.

October is the month of festivals like Navaratri and Durga Puja, and theatre house owners throughout Maharashtra don’t wish to miss out on festive season enterprise, which continues until Diwali. On this, Datar stated: “It would be great if cinemas can open in Mumbai before October end. There are guidelines from the central as well as the state government regarding the SOPs. We have to take care of that, then we will have to find out films available for release.”

For now, theatre house owners within the state await their governments’ nod to open doorways to the viewers.

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