One of the most important and most awarded personal radio networks in India, 93.5 RED FM and the nation’s largest music label T-Series, additionally the world’s largest YouTube Channel have come collectively to carry to you a model-new digital initiative ‘The Care Concert’ on 11th April 2020, 6 pm onwards. While everyone seems to be at dwelling throughout the 21-days-lockdown, each the manufacturers considered collaborating for an initiative which helps in elevating funds to sort out the present Covid-19 pandemic via the facility and sweetness of music. The live performance could be streamed on YouTube and Facebook handles of each T-Series and RED FM. Viewers can log in, benefit from the performances with the road-up of 15 plus artists and contribute any quantity they want to the PM CARES Fund via a hyperlink offered for the donations.
The Care Concert includes a stellar line-up with artists akin to Yo Yo Honey Singh, Adnan Sami, Neha Kakkar, Tulsi Kumar, Armaan Malik, Amal Malik, Dhvani Bhanushali, Sachet Tandon, Parampara Thakur, Parkriti Kakkar, Palak Mucchal, Jubin Nautiyal, Aditya Narayan, Akhil Sachdeva, Sukriti Kakkar and Amber Vashishtha amongst others. All these artists shall be coming collectively on digital platforms to carry out from their properties, with one voice, asking viewers to donate whereas they carry out for them. The present shall be hosted by RED FM’s RJ Malishka.
Speaking concerning the affiliation, Mr. Bhushan Kumar, Chairman & Managing Director, T-Series, stated, “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with RED FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM CARES Fund.”
Speaking about ‘The Care Concert’, Nisha Narayanan, Director and COO, RED FM and Magic FM, stated, “COVID-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it’s important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”