Soundtrack Your Brand renews global licensing deal with Warner Music, launches new on-demand streaming service for businesses

 Soundtrack Your Brand renews global licensing deal with Warner Music, launches new on-demand streaming service for businesses

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Business-to enterprise (B2B) music streaming service Soundtrack Your Brand has renewed its global licensing settlement with Warner Music.

The firm can also be introducing a new on-demand service referred to as Soundtrack Unlimited, which provides enterprise customers extra management over the music they play to their prospects.

Today’s information follows the announcement in August that Soundtrack Your Brand and Universal Music Group (UMG) have inked a global licensing deal, excluding China.

Soundtrack provides licensed streamed music for businesses to play. It curates soundtracks by style, sound and enterprise sort.

The new Soundtrack Unlimited on-demand service will allow businesses to select and select particular person songs inside these soundtracks.

Soundtrack Unlimited retails on the equal of $40 -50 per thirty days in markets worldwide.

It allows businesses to leap, skip and replay tracks, in addition to create their very own playlists and import others from Spotify, options that have been solely beforehand out there on B2C providers.

Warner Music first licensed Soundtrack two years in the past and in that point it has launched its service in 74 markets and Warner’s artists have been performed billions of instances in 60,000 venues worldwide, in keeping with a press launch.

The service allows artists to succeed in over 5 billion prospects worldwide through venues together with Lululemon, McDonald’s and W Hotels.

Soundtrack additionally offers knowledge to Warner, which allows the music firm to see the place and when its particular person artists’ music is being performed worldwide.

Research from Nielsen, commissioned in 2019 by Soundtrack, estimated that rights holders have been shedding some $2.65 billion worldwide as a result of businesses are usually not utilizing correctly licensed providers.

“Together with Warner Music we’re at the forefront of this change, driving innovation together in order to unlock value for music creators.”

Ola Sars, Soundtrack Your Brand

Ola Sars, Founder and CEO, Soundtrack Your Brand, mentioned: “Soundtrack is committed to increasing value in music streaming overall by fixing the broken and outdated background music market.

“Together with Warner Music we’re at the forefront of this change, driving innovation together in order to unlock value for music creators.”

“We’re increasing pricing by five to 10 times and therefore significantly increasing royalties paid out to labels and artists, all this enabled by a superior product offering throughout 74 markets.

“Now the whole industry needs to join forces and make sure that compliance is ensured across the B2B music market, as it’s our collective responsibility to help those trying to make a living from their art.”

“Soundtrack Your Brand has created a first-class streaming service that’s tailored to deliver music and data insights to businesses across the world.”

John Rees, WMG

John Rees, SVP Global Business Development, WMG added: “Soundtrack Your Brand has created a first-class streaming service that’s tailored to deliver music and data insights to businesses across the world.

“Warner continues to support them during this exciting new chapter, so that we can work to ensure that fair value from the commercial sector is being returned to artists and creators.

“With the launch of the new on-demand product, businesses around the globe can now access Warner’s incredible catalogue in new ways.”Music Business Worldwide

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