Sony renews WWE rights in India for 5 years

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MUMBAI: Sony Pictures Networks India (SPN) has signed five-year extension take care of WWE with expanded broadcast settlement. The new deal will embody WWE’s weekly flagship programming and localised content material in India and the subcontinent.

As a part of the deal, SPN can have the rights to air RAW, SmackDown, NXT, in addition to WWE pay-per-view specials, dwell on its sports activities and digital platforms in English, Hindi and regional languages.

“WWE has been consistently ranking in the top three properties across all sports networks in India, dominating the sports entertainment space. We are delighted to extend our partnership with WWE in a first of its kind deal that will give us increased exposure to valuable content and reach out to a broader viewer base across India on multiple platforms,” stated Rajesh Kaul, head of sports activities and chief income officer – distribution at SPN.

The expanded partnership will even present SPN the rights to WWE Network, which hosts hundreds of hours of content material to be made out there to audiences in India solely by SonyLIV, SPN’s video streaming service. In addition and for the primary time, SPN will curate content material from WWE’s video library, which incorporates dwell occasions, iconic matches, interviews with legends, actuality exhibits, documentaries and extra, by itself platforms.

“India is a strategically important market for WWE and SPN has been an extraordinary partner in helping to grow our fanbase in the region,” stated James Rosenstock, EVP – International at WWE. “The expanded partnership gives our passionate fans new opportunities to engage with the WWE brand.”

WWE is without doubt one of the most-watched sports activities properties in India, and India ranks primary for WWE’s YouTube consumption. In addition, WWE has been actively recruiting elite athletes and performers from the nation. Last 12 months, WWE hosted its largest tryout in historical past, the place greater than 70 athletes from India showcased their talents in Mumbai. Four Indian recruits have been chosen to start coaching on the WWE efficiency centre in Orlando, Florida, in US.



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