Sony Music Group, whose ranks embody each Sony Music Entertainment and Sony/ATV Music Publishing, has employed Towalame Austin as Executive Vice President, Philanthropy and Social Impact.
Austin strikes over from her function as Executive of Philanthropy at Roc Nation. At Sony, she might be based mostly in Los Angeles and report collectively to Sony/ATV Chairman and CEO Jon Platt and Sony Music Entertainment Chief Operating Officer Kevin Kelleher.
According to Sony, Austin will work intently with Sony Music Group’s Corporate Communications and Human Resources groups within the newly-created function, to “advance [our] humanitarian efforts through impactful contributions and sustained strategic partnerships”.
She will work to increase philanthropic packages and actions throughout the corporate’s international community, whereas advising its companies, artists and songwriters on charitable initiatives reflecting Sony Music Group’s present dedication to company giving.
Recently, Sony Music Group launched a $100 million fund to help social justice and anti-racist initiatives, along with collaborating in Sony Corporation’s $100 million fund for international Covid-19 aid.
Sony Music Group has additionally established a recurring “Giving Tuesday” marketing campaign, which matched worker donations to a whole lot of civic and charitable organizations.
Sony Music Entertainment Chief Operating Officer, Kevin Kelleher said, “It is a pleasure to welcome Towalame to this important role at our company as we further develop our strategy in this vital area. Her extensive experience and deep understanding of companies that represent artists and the beneficial influence they can have on social causes aligns well with our growing efforts to positively impact our global society.”
Sony/ATV Chairman and CEO Jon Platt said, “I have known Towalame professionally for many years, and genuinely admire what she has accomplished as a strategic advisor for non-profits. Through her work with some of the most influential leaders in music and entertainment, Towalame has helped chart a new course for creative companies to authentically give back to the communities they serve.
“I look forward to her guidance in expanding our impact as a socially-conscious organization.”
Towalame Austin mentioned, “It is an honor to join Sony Music Group and deliver on their promise to meaningfully support communities in need. I look forward to bringing my expertise to the company to help develop its philanthropic and advocacy efforts globally.”
Austin has over twenty years of expertise within the non-profit sector with a give attention to charitable initiatives.
During Austin’s time at Roc Nation, the place she spent over six years, she launched Rihanna’s charity enterprise, The Clara Lionel Foundation (CLF), which has made a worldwide affect on schooling, emergency response, and well being packages.
Austin additionally launched the We The Best Foundation, based by DJ Khaled, and supported the philanthropic efforts of artists such as Big Sean, Mariah Carey, Todd Gurley and Justise Winslow. These efforts have elevated international help for schooling, healthcare, and emergency response packages.
Austin started her profession within the non-profit sector on the Magic Johnson Foundation Inc., whose mission is to help the academic, well being and social wants of various, underserved communities. During her tenure, she served as EVP and President. From there, she accepted the place of President of the Mourning Family Foundation, which helps deprived youth in Miami.
Austin at present sits on the Philanthropic/Advisory Board for her Alma Mater, California State University, Dominguez Hills.Music Business Worldwide