Red Bull shall be closing and/or promoting off its assortment of owned music studios as half of a chopping back of the corporate’s ties with the leisure business.
MBW has realized concerning the shutdowns through whistleblowers on the Austria-based firm, who inform us that administration on the agency on Monday (July 13) instructed workers that Red Bull can be “ending all music projects” and that, as well as to the studios information, “all Red Bull music events are cancelled”.
Red Bull at present runs 11 studios in areas such as New York, Los Angeles, London, Berlin, Amsterdam, Auckland, Cape Town, Sao Paulo, Tokyo and Paris.
Last yr, the agency ran its own music festival in London all through August and September, which noticed performances from over 100 artists.
Red Bull additionally closed down its Red Bull Music Academy and Red Bull Radio in 2019.
A Red Bull spokesperson instructed MBW that, regardless of the brand new cutbacks, the corporate would proceed to run its Red Bull Records label out of the US.
“Red Bull has decided to strengthen the focus of its culture marketing programs on where it makes most impact,” mentioned the spokesperson. “Culture programs that remain will include Red Bull BC One, Red Bull Dance Your Style and Red Bull Batalla de los Gallos. Many other culture marketing activities will be discontinued.
“In time, we will share the local activations that remain. On the music side Red Bull Records will continue.”
Our Red Bull insider instructed us the cutbacks will have an effect on “practically every entertainment and culture team worldwide”.
According to the Wall Street Journal, the axing of Red Bull’s studios and music exercise follows inside stress on the firm attributable to its response to the Black Lives Matter protest.
Reports the WSJ: “Some U.S. employees had recently raised concerns about what they considered the company’s inaction on the Black Lives Matter movement and about a racist slide that was in a presentation given at a company event in February.”
Red Bull GmbH, the Austrian proprietor of Red Bull, has confirmed that Stefan Kozak, its North America chief government, and Amy Taylor, its North America president and chief advertising and marketing officer, have left the corporate.
Red Bull mentioned in an announcement: “We reject racism in every form, we always have, and we always will.
“Red Bull has always put people and their dreams and accomplishments at its core and values the contribution of each and every person—no matter who they are. We want everyone who feels this way to be welcome in Red Bull.”Music Business Worldwide