Primary Wave Music Publishing has acquired a stake in the music publishing catalog and master recordings of new wave band, Devo.
The acquisition contains some of the Grammy-nominated band’s greatest hits corresponding to Whip It, That’s Good, Girl U Want, Freedom of Choice, and extra.
Devo will now have entry to Primary Wave’s publishing infrastructure, which incorporates digital technique, advertising and marketing, licensing, synch alternatives and movie & TV manufacturing.
Formed in Akron, Ohio, in 1972 by Kent State artwork college students Gerald Casale and Mark Mothersbaugh, Devo turned a cult sensation, helped in half by their concurrent emphasis on extremely stylized visuals, and briefly broke by means of to the mainstream with the smash single Whip It, whose accompanying video was made a staple by the fledgling MTV community.
They continued to launch music all through the 80’s and early 90’s, and in 2007, Devo returned to launch their very own materials with the one Watch Us Work It, a track for Dell Computers that performed throughout the Superbowl.
In 2008 Devo returned to Akron for a uncommon present in assist of Barack Obama’s presidential marketing campaign, with all proceeds going towards the Summit County Democratic Party.
By the top of 2009, work resumed on a brand new album and it was introduced that they’d as soon as once more signed with Warner.
An on-line marketing campaign the place followers acquired to decide on the full-length’s 12 tracks impressed the 2010 effort, Something for Everybody.
“Devo is relevant to current culture and I am excited that Primary Wave finds our body of work ripe for growing the Devo brand into the future.”
Gerald Casale, DEVO
Gerald Casale stated: “As a founder of Devo, the band and the concept, I feel the evidence of real De-evolution is growing daily.
“Devo is relevant to current culture and I am excited that Primary Wave finds our body of work ripe for growing the Devo brand into the future.
“In partnership with them we hope to fortify our legacy.”
“I couldn’t be more excited to welcome such an innovative band – a band that was so ahead of their time – to the Primary Wave family.”
Adam Lowenberg, Primary Wave
Adam Lowenberg, Chief Marketing Officer at Primary Wave, added: “I couldn’t be more excited to welcome such an innovative band – a band that was so ahead of their time – to the Primary Wave family.
“I have personally been a long-time fan of Devo, and their music has stood the test of time. Our team looks forward to bringing new life to their classic songs.”Music Business Worldwide