PM Modi’s call to switch off lights results in 60% drop in TV viewership

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MUMBAI: Prime Minister Narendra Modi’s call to the nation to switch-off lights for 9 minutes at 9 pm on April fifth additionally made a number of Indians switch off their TV units and illuminate candles and lamps in their properties.

As per BARC India viewership knowledge, for the 9 minutes in the course of the peak primetime, the overall viewership on Sunday was down by 60%, lowest on the time band since 2015. In truth, the decline in the viewership began at 8:53 pm, and got here again to its regular pattern solely by 9:30 pm.

Earlier on April third, PM Modi had urged all of the residents by a recorded message to switch off all of the lights in their home at 9 pm on Sunday and lightweight a diya or candle or shine their cellular’s flashlight for 9 minutes. The transfer was to present solidarity in combat in opposition to Covid-19 pandemic.

Interestingly, the 11 minute message, which was aired throughout 199 TV channels, was considered by 119 million viewers for a complete of 1.02 billion minutes.

Locked down at their properties, Indian viewers are anxious for data and have been tuning in to each message of PM Modi in unprecedented numbers.

Modi’s two earlier stay addresses, first when he requested the nation to observe a one-day Janta Curfew, and second when he introduced a 21-day lockdown, had been additionally considered by 82.5 million and 196.5 million viewers, respectively.



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