Picture abhi bahut costly hai, mere dost! Woes of entertainment industry worsen with lockdown

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Mumbai: Coronavirus is inflicting a loss of almost Rs 400 crore each week on Bollywood, and the world’s most prolific film-making industry could discover the way in which to restoration a costly and arduous one, as per specialists.

At a webinar organized by media measurement and analytics firm ComScore, these specialists agreed the primary problem after the lockdown lifts will probably be to persuade the viewers that screening halls are secure.

In the previous two months, the industry has misplaced about Rs 2,000 crore as stay-at-home orders and social distancing norms stored moviegoers away.

Dimitrios Mitsinikos, founder of theatrical predictive analytics firm Gower Street, mentioned that in phrases of precise restoration, there will probably be three components to be careful for — cinema readiness, audiences’ willingness, and availability of content material.

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Looking at historic proof on how folks flocked to cinema halls after World War II, or after a 45-day strike in India in 2009, multiplex gamers are hopeful of a repeat this time if security may be assured.

“The fact that the film business is recession-proof has been proven without a doubt, but at this time the most important point for the country is to get to the other side of this crisis as soon as possible,” mentioned Kamal Gianchandani, CEO, PVR Pictures.

Alok Tandon, CEO of Inox Leisure, mentioned the scenario is unprecedented and past any doable enterprise continuity plans.



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