Mom + Pop partners with radio promo execs to form joint venture, further

 Mom + Pop partners with radio promo execs to form joint venture, further

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US unbiased label Mom + Pop Music has entered right into a joint enterprise with radio promo executives Brent Battles and Christopher Brown’s newly-created radio promotion and artist growth firm, known as further.

Battles and Brown, beforehand VP and Sr. Director, Pop at Sony/RED/Orchard, have labored on profitable campaigns for the likes of Max, Lovelytheband, Chainsmokers and lots of others, as well as to the Mom + Pop roster (together with Flume pictured, Courtney Barnett, Tom Morello, Alina Baraz)

As a part of the deal, Mom + Pop artists might be in a position to faucet further’s Commercial Radio group at Pop, Crossover and Rock codecs and the label will spend money on further’s progress.

In solely six months, further has labored artist tasks at Pop, Hot AC and Alternative radio. Most notable has been its marketing campaign on behalf of Mom + Pop artist Ashe, whose breakout hit Moral of the Story went Top 10 at Alternative Radio, and is now crossing at Pop and Hot AC.

Beyond Ashe, further has additionally had success charting Australian artist Flume (pictured) at US Alternative Radio for the primary time ever with The Difference feat. Toro Y Moi, and reaching a Top 10 Alt hit with Lovelytheband (The Orchard).

At Pop and Hot AC codecs, further purchasers have included AJR (S Curve), Kelsea Ballerini (Black River), JPop artists Arashi and C3 Management’s Madeon.

“Having worked with the Mom+Pop team for years, we knew they were serious about creating long term careers.”

Brent Battles, Further

“As we neared the end of our time at the Orchard, we took a long look at the state of the industry,” mentioned Battles, further President and Founder.

“It was clear that as streaming continues to create more and more independent hit songs, the industry needed a nimble independent company that could bring those songs to radio, no matter where they come from – indie label, distributor, management company, international markets or just DIY.

“Having worked with the Mom+Pop team for years, we knew they were serious about creating long term careers. Their understanding of both the short and long-game made Mom+Pop an obvious partner for further.”

“With further, we’re able to be extremely selective about what we take on, and this investment will ensure the flexibility to continue working with artists and executives with whom we have great history.”

Brown

Added Brown, further Partner and Co-Founder: “With further, we’re able to be extremely selective about what we take on, and this investment will ensure the flexibility to continue working with artists and executives with whom we have great history.”

“We built an amazing relationship with Brent and Chris during our previous partnership with RED.”

David Jacobs, Mom+Pop 

Mom+Pop VP Radio Promotion / West Coast GM, David Jacobs, mentioned: “We built an amazing relationship with Brent and Chris during our previous partnership with RED and are so thrilled to be back together, breaking Ashe and looking forward to many more hits.”

“Our investment is a rare strategic opportunity for Mom+Pop to ensure our artists’ access to services, as we power a growing, dynamic new business.”

Thaddeus Rudd, Mom+Pop

Mom+Pop Co-Owner, Thaddeus Rudd, added: “Working with further on breaking Ashe is proof of concept of what a great Promo team can accomplish with the right Artist story.

“Our investment is a rare strategic opportunity for Mom+Pop to ensure our artists’ access to services, as we power a growing, dynamic new business.”

“Battles and Brown are formidable promotion execs.”

Michael Goldstone, Mom+Pop

Mom+Pop Founder and Co-Owner, Michael Goldstone, mentioned: “Battles and Brown are formidable promotion execs and trusted partners; our venture ensures Mom+Pop will be positioned to compete at Radio for the long term.”Music Business Worldwide

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