Over the years, McDowell’s No1 Soda has always brought alive the essence of friendship & Yaari through its unique experiences that were expressed through music as a form of expression. Through its No1 Yaari Jam Originals, the brand brought together celebrity musicians to bond, collaborate and create original music. Its experiential platform- No1 Yaari Jam Fest- a music festival that brought friends together to bond over a shared interest of music and take back yaari memories while featuring renowned artists to jam live on stage. This year, it has deep dived into being an enabler of music through No1 Yaari Jam Pads by providing a platform for yaars to come together, collaborate, jam and bond over music.
With a belief that music has the power to strengthen the bonds of yaari and build new friendships, McDowell’s No1 Soda has associated with Hungama & Hungama Artist Aloud to launch No1 Yaari Jam Pad across 4 cities – Bangalore, Kolkata, Mumbai and Chandigarh. These fully equipped jam pads are one-of-its-kind platform where music enthusiastic yaars can collaborate with like minded people to create new music and showcase their stories to the whole world.
The No1 Yaari Jam Pads have been curated to offer facilities for audio recording and music video recording along with access to renowned artists to interact and help them fine tune their music. Original music videos and content from the sessions at No1 Yaari Jam Pads will be driven on digital platforms of McDowell’s No1 Soda, No1 Yaari Jam, Hungama and Hungama Artist Aloud. This year McDowell’s No1 Yaari Jam Pads have provided opportunities to multiple bands like EKA, The Sylvester Trio, Alaap and The Band, Malang, Underground Authority and many more to perform at No1 Yaari Jam Fests across the country with these renowned artists and have performed live in front of thousands of people.
No1 Yaari Jam Pad is part of the strategic partnership between McDowell’s No1 Soda and Hungama, India’s leading digital entertainment company. Together, McDowell’s No1 Soda & Hungama through No1 Yaari Jam Originals have launched three original tracks “Yaarder Shonge-The Festive Song” by Sunidhi Chauhan and Anupam Roy; ‘Yaari Ka Circle’, featuring renowned musicians Tanishk Bagchi, Darshan Raval and Jonita Gandhi and ‘Yaari’ along with Punjabi sensation – Guru Randhawa and popular music producer Vee. These musical tracks celebrate the spirit of festivities and encourage everyone to open their hearts and enjoy every moment with yaars.
The Jam Pads can be accessed through https://www.no1yaarijam.in/ located strategically in each city. These Jam Pads will give artists a platform to grow and showcase their talent .
Speaking on the launch, Mr. Amarpreet Anand, VP & Portfolio Head, Marketing, Diageo India said, “Through No1 Yaari Jam Pads, we enable bands with fully equipped spaces to come together and create music with each other. Jam Pads are designed to become hotspots to allow deep connections to be established through constant collaboration between not just the band members but the larger artists as well.”
Siddhartha Roy, COO, Hungama Digital Media, said, “Our partnership with McDowell’s No1 Soda explores the natural synergies between us and No1 Yaari Jam. Deeply entrenched in music, our association has enabled interactions between artists and fans while also providing a platform to emerging musicians. We are glad to have created No1 Yaari Jam Pads and are certain that these will empower bands by providing them a dedicated space for music.”
Soumini Sridhara Paul, Vice-President, Artist Aloud, Hungama Digital Media said, “Hungama Artist Aloud has established itself as the go-to platform for independent content creators and music lovers. Independent artists are increasingly getting recognized for their talent and their music is fast penetrating into the mainstream. We are excited to offer a space that will enable them to unleash their full potential. The episodes created out of their jamming sessions will help the viewers realize the limitless potential of these independent bands.”