Firm that uses AI to insert brands into music videos partners with Red Light Management and B-Unique Records – Music Business Worldwide

 Firm that uses AI to insert brands into music videos partners with Red Light Management and B-Unique Records – Music Business Worldwide

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Mirriad, a London Stock Exchange-listed firm that uses Artificial intelligence to digitally place products and brands into films, TV shows and now music videos, has just launched a new division called the Music Alliance.


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The company says the new division will be “dedicated to growing creative and financial opportunities for artists by placing brands into visual music content”.

Red Light Management and B-Unique Records have been named as company’s first partners for the Music Alliance.

According to Mirriad, its patented AI technology “scans content for its emotional register moment by moment”.

By doing to it says that it allows brands to place products “in exactly the right place at the right time” during a music video.

“For marketers needing to engage audiences in an era of ad avoidance, the Alliance allows them to weave their brand imagery into artists’ music videos and connect with fans in an authentic way,” states a release.

Mexican beer brand Tecate has already hired Mirriad to immerse its brand into artist Giovanny Ayala’s music video for Pa’ Que No Te Anden Contando (pictured).

“We are excited to partner with Mirriad and feel privileged to be at the cutting edge opening up an innovative medium of new revenue in the music community.”

James Sandom, Red Light Management UK

James Sandom, Managing Director of Red Light Management UK said: “We are excited to partner with Mirriad and feel privileged to be at the cutting edge opening up an innovative medium of new revenue in the music community.

“Mirriad’s technology addresses the challenges of monetizing content while putting the artists first, giving them greater control in the direction and nature of partnerships within their content.

“We’re confident that connecting the worlds of marketing and music will add value to artists in scaling their business, while also offering brands a way to naturally immerse themselves in impactful campaigns without interrupting the experience for fans.”

“It’s going to be an invaluable tool for the industry that’s seeking lucrative and dynamic opportunities to support its artists.”

Martin Toher, B-Unique 

B-Unique co-founder, Martin Toher, added: “We’ve had the pleasure of working with Mirriad to create a proof of concept video with the band Kodaline, and were incredibly proud of the result, which was notably created entirely in lockdown.

“That experience showed us the worth, creativity and seamlessness Mirriad’s technology provides. It’s going to be an invaluable tool for the industry that’s seeking lucrative and dynamic opportunities to support its artists.”

“The Mirriad Music Alliance is excited to give brands a new and scalable way to reach relevant artists’ passionate fan bases.”

Stephan Beringer, Mirriad

Stephan Beringer, CEO of Mirriad, said: “The sheer number of ads we’re confronted with every day is so staggering that people are increasingly tuning them out.

“Whether they’re using ad blockers, subscribing to ad-free video on demand services or simply ignoring them, the impact is disastrous for brands.

“The Mirriad Music Alliance is excited to give brands a new and scalable way to reach relevant artists’ passionate fan bases, and with a long-term commitment and sustained interaction, build strong relationships on these foundations.Music Business Worldwide

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