Eric Wong named President of Recorded Music at Warner Music Group

 Eric Wong named President of Recorded Music at Warner Music Group

[ad_1]

Eric Wong has been appointed President & Chief Marketing Officer (CMO) of Recorded Music for Warner Music Group.

Wong, who takes up the place from August 17, strikes over from Island Records, the place he’s Chief Operating Officer (COO).

The exec will proceed to be based mostly in New York and can report back to Max Lousada, Warner Music Group’s Global CEO of Recorded Music.

In the newly-created place, Wong will function head of worldwide advertising and marketing, working carefully with Warner labels all over the world on advertising and marketing methods

He can even oversee Warner’s worldwide A&R perform, with the corporate aiming to “achieve close collaboration across Warner’s network of local repertoire centers”.

Max Lousada mentioned: “If you want to propel the global conversation around artists, you need to be able to cut through the noise with the intensity, fluidity, and creativity needed to produce superstars.

“I’ve known Eric since he was with Atlantic over a decade ago. He’s a bold, inventive marketer with a true fan’s sensibility, and he’s been behind a string of disruptive campaigns that have launched global careers. He’ll have a worldwide remit to drive our one-company philosophy as we grow our artist development capabilities and expand our ability to make great talent impossible to ignore.”

“Eric will have a worldwide remit to drive our one-company philosophy as we grow our artist development capabilities and expand our ability to make great talent impossible to ignore.”

Max Lousada, Warner Music Group

Said Eric Wong: “Max and his team have a visionary view of how artist development should work in the streaming age. The Warner global roster, from local talent to international superstars, is incredible, and I’m excited to work with everyone in the U.S., UK, and around the world to create the most inventive, impactful campaigns to break and sustain artists’ careers.

“I want to thank Max for this fantastic new opportunity, and I’m looking forward to working closely with Jessica Keeley-Carter and the global team.”

WMG at the moment operates in over 70 international locations throughout the globe. So far this yr, the corporate has opened its first workplaces in Turkey, Vietnam, and India, and introduced its funding in Africori, the most important music distributor in sub-Saharan Africa.

“Max and his team have a visionary view of how artist development should work in the streaming age.”

Eric Wong (pictured)

Eric Wong rejoins Warner Music after practically ten years at Universal Music Group.

At UMG, he served initially as EVP of Marketing for Island Def Jam Music Group (IDJ), executing methods for Kanye West, Rihanna, Avicii, Fall Out Boy, The Killers, Bon Jovi, and others. His tasks had been expanded to overseeing the label group’s advertising and marketing, digital, artistic, artist improvement, video promotion, and video manufacturing departments.

Wong was named EVP/General Manager of Island Records in 2014, main the way in which in shaping a brand new identification for the label. In 2018, he was promoted to Island’s COO, heading operations, technique, and advertising and marketing for the label’s whole roster, together with superstars corresponding to Shawn Mendes, Demi Lovato, Nick Jonas, Elton John, and Jessie Reyez.

Wong first joined IDJ in 1999 after graduating from New York University. During his early years at IDJ, he developed advertising and marketing campaigns and constructed relationships with the label’s roster of artists.

In 2006, Wong was named to the twin posts of Chief Marketing Officer at Bad Boy Entertainment and SVP, Marketing at Atlantic Records, working carefully with Sean “Diddy” Combs, Jay-Z, Janelle Monaé, and others. Before returning to IDJ in 2011, he based Wong Management in 2009, with a roster that included Mariah Carey.Music Business Worldwide

[ad_2]

Source link

More Juice