Entertainment industry opens wallet for daily wage earners


MUMBAI: Top gamers of the media and leisure industry have come ahead to help the daily wage earners who’ve misplaced their livelihood as a consequence of suspension of manufacturing actions after the Covid-19 disaster escalated in March.

The sudden halt impacted the sustenance of the daily wage earners concerned within the actions throughout the manufacturing chain— artists, digital camera males, spot boys, mild boys and their dependent households.

Sony Pictures Networks India (SPN) has earmarked Rs 10 crore to offer a month’s wage to every of the daily wage earners engaged on community’s exhibits and in addition provide groceries for 50,000 daily wage earners of the M&E industry for a month.

“As a conscientious conglomerate, it is our responsibility to direct efforts towards ensuring aid reaches our primary beneficiaries who have contributed to the success of the network,” mentioned NP Singh, MD & CEO, SPN.

Zee Entertainment Enterprises (ZEE) has provided monetary assist to over 5,000 daily wage earners, working straight or not directly in firm’s numerous productions. The firm may even match the voluntary contributions made by the workers to the PM Cares fund by means of an inner portal.

“We stand committed to financially support all the daily wage earners working in our production ecosystem. In these challenging times, it is extremely critical for India Inc to come together and support the national level initiative undertaken by our Prime Minister Narendra Modi,” mentioned Punit Goenka, MD & CEO, ZEE.

Apart from financially serving to its staff, Viacom18 has partnered with GiveIndia to roll out a nationwide fundraising marketing campaign to help daily wage earners throughout industries. Frontlined by contribution from its personal workers, the corporate shall be launching a social media marketing campaign to encourage Indians to contribute and can match the corpus collected.

Video streaming main, Netflix, which has introduced a $100 million world bundle, and within the launch mentioned that it’ll contribute $1 million (Rs 7.5 crore) to Producers Guild of India (PGI) Relief Fund to assist daily wage earners within the leisure industry within the nation.

Additionally, Netflix has additionally dedicated as much as 4 weeks of pay to assist all below-the-line crew and solid who have been scheduled to work on its productions in India.

Indian high manufacturing home, Yash Raj Films, has additionally pledged its help to guard the employees by way of the Yash Chopra Foundation, which shall be crediting the donation straight into the banks of the daily wage earners. In Phase 1 of the help, YRF shall be paying Rs 1.5 crore to those staff and their households.


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