Experienced model and content material strategist Egomeli Hormeku has been appointed Senior Vice President & Creative Director, Def Jam Recordings.
His appointment was introduced in the present day (July 21) by Rich Isaacson, Executive Vice President/General Manager.
In his new function, Hormeku will present inventive oversight in content material creation, digital and social methods, and model id and partnerships.
Based in New York, he’ll report on to Isaacson.
Hormeku involves Def Jam after serving as CEO of the corporate he based in 2015, Magic Creative Agency, which designed and executed the creation and strategic planning of manufacturers and celebrities from a digital and bodily lens.
Overlapping with the primary two years of Magic, he was Digital Strategist/Lead Social Community Manager for Nike, the place he led digital technique and social group administration for Nike East (New York, Boston, DC, Atlanta, Miami) whereas spearheading particular person class digital methods.
He later spent a 12 months as Senior Producer, Content Development at Columbia Records.
“A successful mover and shaker in the ultra-competitive New York City branding community for the past decade, Ego has built a portfolio and network that are second to none.”
Prior to those ventures, he based The Hormeku Group, which functioned as an umbrella for the Nothing Nice New York clothes line, the unique Steel Rosé wine model, the posh Vida chocolate cigar line.
The Group additionally dealt with a self-help e book, Hope this Helps, that was a spin-off of The Nerdy McFly Manifesto, a e book he wrote with buddies that contained 101 guidelines for younger males on learn how to create a steadiness between good and funky.
“A successful mover and shaker in the ultra-competitive New York City branding community for the past decade, Ego has built a portfolio and network that are second to none,” stated Isaacson.
“As Def Jam continues its fourth decade as the world’s number one destination for hip-hop culture, Ego will have a broad palette with which to work his magic. We’re excited to welcome him aboard.”
“There’s no better time than now to redefine what Def Jam means to music, cement what the label means to black culture, and ultimately swell the brand’s influence on a global scale.”
Hormeku added: “There’s no better time than now to redefine what Def Jam means to music, cement what the label means to black culture, and ultimately swell the brand’s influence on a global scale. It’s simple.
I’m at Def Jam because I owe Def Jam. It raised me. Not only is it the soundtrack to years that have molded my life and love for music, but its impact is the foundation for my creativity throughout my career.
“It’s an exciting time at the label, and with new leadership from Jeff Harleston and Rich Isaacson, there’s a renewed sense of creativity, tenacity, strategy and responsibility.
“This is why Def Jam is so important. If there was a duty to uphold the integrity of black culture, the label is uniquely positioned to do so. You know what else is important? Breonna Taylor’s killers have still not been arrested.”Music Business Worldwide