Indians like to enterprise out to look at films with households and pals however will the cinema viewing change put up Coronavirus? Let’s discover out from the exhibition trade and cinema commerce consultants.
Alok Tandon of Inox Cinema feels nothing goes to alter put up COVID-19. He says, “We are absolutely sure that cinema-going is not going to change at all in our country post COVID-19. We know that with our concerted efforts, combined with the passion for cinema viewing in our country, we will witness the same fervour and vibrancy in the business, something, which we have been known for.”
But seeing the worldwide aftermath of corona virus there may be some worry in movie-goers’ thoughts and a few individuals would possibly want convincing to step into the theatre to look at films.
To this, Tandon says, “It would require us to do a lot to gain the confidence of our patrons and we have identified various ways to deal with it. On the operational front as well, we will have to innovate and think differently to ensure social distancing once the cinemas resume services. We will continue to carry out temperature checks at the entrances. Hand sanitisers will remain available across the floor. Deep cleaning and disinfecting processes will continue to remain intense.”
But how do you keep social distancing contained in the auditorium? Tandon cited some precautionary measures to make the cine goer safe. He stated, “Cross-allocation of seats is one measure, which would allow us to ensure that two guests are not assigned adjacent seats. We will have to block the seats accordingly, so that the seats are available in this manner, whether booking at the box office, or on an online platform.”
He provides, “Other measure can be to program the shows in such a manner that intermissions of two shows do not occur simultaneously. This will help us ensure that the food counters and restrooms do not get too crowded. We will keep the intensity high on kitchen stewarding.”
But this may lead to lesser variety of seat occupancy. And, after all, the HOUSEFULL state of affairs is prone to change as Tandon says, “We may even consider limiting the overall seat allocation to 50 to 60 % for some shows to control overcrowding, if need arise.”
This association would possibly have an effect on the Box Office openings and would possibly hamper the general assortment of a movie. Increasing the ticket charges can be not an possibility since economic system is already hit badly and folks will assume twice earlier than spending lavishly on tickets plus popcorn, snacks and drinks on the films. The solely good factor popping out of this shall be films would possibly keep in theatres for extra weeks, albeit if film goers proceed to step out of their houses.
The scenario for Hollywood films can be comparable. Most of the cinema halls in America are briefly closed and most movie releases placed on maintain, the cinema halls in some pockets are following the WHO directives. Mohan Umrotkar, CEO of Carnival Cinemas additionally hints at following the identical put up the lockdown. He stated, “The World Health Organization has suggested maintaining a meter (or about three feet) distance between people. Depending on the situations, Carnival might restrict the number of maximum ticket buyers per screen. We want to assure our audience that our theatres, seats and concession areas are being thoroughly and frequently cleaned during this time also. Our in-cinema and security staff shall continue using the masks and gloves to maintain the hygiene and shall provide it to the patrons on request as well.”
Umrotkar additional added, “This kind of situation is unique and hence, demands extraordinary measures. After the end of lockdown when the authorities will allow us to open our doors for public, to counter the spread of the COVID-19 Carnival Cinemas shall follow the global hygiene norms and shall introduce ‘seat separation’ policies, along with sanitisation and deep cleaning of auditoriums in between shows to help facilitate social distancing. Hand sanitizers are available at all touch points in cinemas since February and we will keep it till the threat of pandemic doesn’t subside.”
With the lockdown in India prone to prolong, there aren’t any releases prone to occur earlier than June and most commerce pundits really feel that the viewers will solely trickle and initially small movies would possibly make their method to cinemas. Trade professional Komal Nahta says, “It is not going to be immediate and all depends on how secure the public is going to be about their safety and corona is out of India. Then things will be get better but it is going to take a while. It depends on how much we are able to control the spread of virus.”
Most of the large ticket movies like Radhe, Sooryavanshi, Laxxmi Bomb, 83 and plenty of extra won’t be able to launch on the stipulated date however will hit cinemas solely within the final a part of the yr.
Nahta factors out, “People have to forget festivals like Eid and Diwali. In June, things will start with smaller films and big entertainers have to wait even longer because the world cinemas have to open; as 40 per cent of the revenue share comes from there and they cannot possibly forgo that. It is a very sad state of affairs at present.”