Confirmed: Spotify launches in Russia (and 12 other countries); service now reaches 92 markets globally

 Confirmed: Spotify launches in Russia (and 12 other countries); service now reaches 92 markets globally

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Spotify is launching in Russia as you learn this, in addition to 12 other European markets, the streaming firm has introduced.

The information confirms MBW’s story from last week (just a few hours sooner than anticipated). According to IFPI knowledge, Russia was the world’s fastest-growing recorded music market on a proportion foundation in 2019, up 50.3% in wholesale income phrases year-on-year.

In addition to Russia, the 13 new markets in which Spotify is launching at this time embrace Albania, Belarus, Bosnia & Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia and Ukraine.

In complete, these 13 nations home an addressable inhabitants for Spotify of near quarter of a billion individuals, of which round 144m are in Russia.

This marks Spotify’s first important world enlargement because it launched in India in February last year, and means Spotify is now lively in 92 markets worldwide.

More than 87% of recorded music customers in Russia now entry music via streaming, says IFPI, in comparison with 61% adoption globally, and 68% adoption in the U.S.

“Launching in these 13 markets is an important moment in Spotify’s journey, especially as we welcome fans and artists in growing music markets like Russia, where streaming is being widely adopted and where we see a significant opportunity for Spotify.”

Gustav Gyllenhammar, Spotify

“Today’s launch opens the door for nearly 250 million fans to start discovering new music from around the world on Spotify, and for artists in the region to reach the increasingly connected global audience of fans,” stated Gustav Gyllenhammar, Spotify VP, Markets and Subscriber Growth.

“Launching in these 13 markets is an important moment in Spotify’s journey, especially as we welcome fans and artists in growing music markets like Russia, where streaming is being widely adopted and where we see a significant opportunity for Spotify.”

As part of Spotify’s enlargement at this time, it has launched 200 new playlists out there to followers world wide.

Spotify has particularly added nearly 100 playlists in Russia, together with Hip-Hop Cannon and New Music Friday Russia, in addition to “This Is” playlists that includes widespread Russian artists.

Personalized Spotify playlists like Release Radar, Daily Mix, and Discover Weekly, that are knowledgeable by the listening habits of particular person followers, are additionally now out there in Russian.

The Spotify app is obtainable to obtain free of charge or with an improve to Spotify Premium, together with Individual, Family, Student (choose markets) and Duo Premium Plans.Music Business Worldwide

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