MBW reported in May that Spotify was recruiting for a New York-based Head of Spotify for Artists to “develop a suite of free and paid offerings” for the Spotify for Artists platform.
The information of the new hire adopted SPOT’s announcement that it could be rolling its user-base for Spotify Analytics (the info dashboard for file labels and distributors) into Spotify For Artists.
(Labels beforehand didn’t have entry to what managers and artists can see in Spotify for Artists till that roll out.)
In the job advert for the New York-based Head of Spotify for Artists place, the corporate said that it wished the profitable candidate to “own the P&L of the Spotify for Artists businesses” and to, “Lead our strategy and execution for our core applications and services for artists, labels, publishers and writers”.
We famous on the time that the prevailing paid-for elements of Spotify For Artists included music manufacturing expertise market SoundBetter (which Spotify acquired in September 2019), however the advert clearly steered that the brand new Head of Spotify for Artists can be required to steer the event of extra paid choices.
We now know who obtained the job.
As noticed by Music Ally, Patreon exec Camille Hearst announced by way of a sequence of tweets that she has been appointed Head of Spotify for Artists.
Hearst was beforehand Head of Product, Creator / GM Merch for San Francisco-based crowdfunding/membership platform Patreon.
She joined the corporate as GM / Head of Product, Merch in 2018 after Kit – a startup she co-founded and described as “a platform where creators and experts recommend the best products to buy” – was acquired by Patreon.
“Exciting news! I’m joining Spotify as the Head of Spotify for Artists. In this new role, I’ll lead a big cross-functional team of product, tech, design, user research, and more.”
“Exciting news! I’m joining Spotify as the Head of Spotify for Artists. In this new role, I’ll lead a big cross-functional team of product, tech, design, user research, and more,” stated Hearst on Twitter.
“Not to mention I’ll get to work closely with the [Sound Better] team…what a cool platform.
“I’ve spent almost the entirety of my career working on helping artists and creators make a living from their craft…
“And now I get to continue that work at one of the companies best-positioned to make a serious dent in this space. What a dream!”Music Business Worldwide