On June 9, a week after the music business observed Black Out Tuesday within the wake of international protests in opposition to racism, BMG CEO Hartwig Masuch issued a message on the subject of anti-racism to the company’s performers and their managers.
In that memo, Masuch mentioned that his firm was “mindful of the music industry’s record of shameful treatment of black artists”, and that BMG had “begun a review of all historic record contracts”.
He added that “if there are any inequities or anomalies, we will create a plan to address them. Within 30 days.”
In an replace issued earlier this month, Masuch and BMG mentioned they’re making good on their pledge to ship significant change on the firm.
On July 17, in a word to the company’s 900 employees worldwide, Masuch introduced motion on three fronts to tackle racial inequality at BMG.
This included “driving diversity within [BMG], supporting and ensuring opportunities for people of color in the communities in which BMG operates, and investigating historic recorded music catalogues it has acquired which feature Black artists”.
In order to enhance “representation of minority and diverse groups” on the firm, BMG says that it now plans to “hard-wire diversity drivers” into its HR and recruitment processes, which embody “holding managers responsible for the diversity of the teams they recruit and adding this to their annual objectives”.
Among different initiatives, BMG says it would outline expectations for racial, gender, and minority illustration for every of its operations worldwide. Unconscious bias coaching may even be launched for all employees.
Meanwhile, a new international Diversity & Inclusion Council shall be created at BMG, which the agency says can have an summary of and advise on all D&I initiatives within the firm.
One of the Council’s first initiatives shall be to assess plans for group outreach submitted by BMG’s operations worldwide.
In regards to the agency’s headline pledge – to evaluation contract phrases within the company’s historic acquired recorded music catalogs – Masuch revealed that an preliminary report has analyzed royalties paid to over 3,000 artists on greater than 65,000 merchandise/recordings based mostly on round 100 m rows of information.
“Our initiative to examine our historical acquired recorded music catalogues for inequities and anomalies is an industry first,” he mentioned.
“Over the past month, a work group drawn from our royalties, catalogue, finance, and legal teams has worked night and day to tackle this hugely complex task.”
“We have all been called upon to confront the awful reality of racial prejudice and disadvantage in the past weeks. The test of whether we really care is if we actually change our actions as a result and whether we do so for the long haul. I am committed to ensuring BMG passes that test.”
Added Masuch: “We have all been called upon to confront the awful reality of racial prejudice and disadvantage in the past weeks.
“The test of whether we really care is if we actually change our actions as a result and whether we do so for the long haul. I am committed to ensuring BMG passes that test.”
“I have been hugely impressed by the passion and commitment of so many of you – particularly in the US – in stepping up to this challenge.
He continued: “From Los Angeles, New York and Nashville to Sydney and Paris, London and more, from copyright and royalties and finance to production music, digital marketing and music publishing, hundreds of you have gathered to discuss the issues raised by racism.
“We have significantly advanced our knowledge through this process. It is a complex task and though we have a clear set of findings, I have given the team an additional two weeks to further check their results before we move on to the next stage, consulting with representatives of the Black and wider music communities. Once that is done, we will share our findings.”Music Business Worldwide