BMG has joined forces with Bertelsmann UK content material companies – Fremantle, Penguin Random House UK, and DK – to supply podcasts as a brand new service for its artists.
The launch of the new podcast enterprise named Storyglass is the first main output of the just lately established Bertelsmann Content Alliance UK which goals to create new codecs and advertising and marketing opportunities throughout the Bertelsmann household of firms.
Alistair Norbury, President, Marketing & Repertoire, BMG UK mentioned: “At BMG we put the artist and their brand at the centre of our business. We are always looking for new ways to foster their creativity, and the Content Alliance opens up a unique infrastructure to do so. The launch of Storyglass offers a significant extension of our services to artists.”
Storyglass will function as a standalone Bertelsmann firm and concentrate on creating and producing podcasts of all genres, complementing the output of every of the companies throughout TV, media, books and music in a UK Audio Alliance.
“We are always looking for new ways to foster their creativity, and the Content Alliance opens up a unique infrastructure to do so. The launch of Storyglass offers a significant extension of our services to artists.”
Alistair Norbury, BMG
Baroness Gail Rebuck, Chair of the Bertelsmann Content Alliance UK, commented: “Creativity defines each of these businesses and I am excited to see what this collaboration can produce. Audio has always proved a really powerful tool to connect audiences with great stories, and we are confident that this alliance and the new-look Storyglass will mean we are set up to deliver world-class series.”
BMG, Fremantle, and Penguin Random House have already had joint success in the podcasting area, with This Is Spoke – a youth tradition collection which brings collectively influencers throughout the UK’s music, literature, media, digital and cultural industries.
This is Spoke gained the 2020 Campaign Publishing Awards ‘Best Podcast’ accolade and is shortlisted at the 2020 British Podcast Awards in the Bullseye Award class. It additionally was a 2020 Webby Honoree in the Diversity and Inclusion class.
The UK Alliance follows related initiatives which have launched throughout the Bertelsmann Group in Germany. A German Bertelsmann Content Alliance which exists between Mediengruppe RTL Deutschland, RTL Radio Deutschland, the TV manufacturing firm UFA, Verlagsgruppe Random House, Gruner + Jahr, and the music firm BMG, was launched in February 2019 creating many new and various tasks. (…)Music Business Worldwide