Amazon Music has launched Breakthrough, a new artist development program “aimed at championing emerging artists during crucial moments in their careers”.
Drawn from the UK, US, and Germany, Amazon Music will work with every Breakthrough artist and their groups to develop a long-term, customised global plan tailor-made to the wants of every artist.
Launching right this moment (July 15), Breakthrough will actively help artists throughout a large spectrum of genres, encompassing R&B, UK rap, indie, nation, and extra.
This help contains: video and audio content material, global advertising, elevated visibility throughout Amazon Music’s playlists and programming, high-profile Amazon Original tracks obtainable solely on Amazon Music, and extra.
Amazon Music’s first alternatives for Breakthrough embody 19-year-old rising alt R&B singer/poet Arlo Parks, breakout UK rapper JAY1, rising R&B singer Kiana Ledé, rising Country powerhouse Gabby Barrett, critically acclaimed Folk-pop group Provinz, and rising German pop sensation Malik Harris.
As a a part of Breakthrough, Amazon Music can be revealing a brand-new global playlist below the identical identify.
Arlo Parks and JAY1 beforehand appeared on Amazon Music UK’s Ones to Watch 2020 and have featured as lead Weekly One artists – a characteristic showcasing a tune from an rising artist every week.
Arlo Parks and JAY1 have additionally been cowl stars of core Amazon Music playlists together with Brand New Music, Chill Generation, UK Fire and Fresh Rap, and have obtained help throughout Amazon Music’s social channels.
In the US, nation singer Gabby Barrett already achieved her first notable successes with the help of Breakthrough: the first-day streams of her album Goldmine exceeded some other debut nation album ever on Amazon Music globally, and the album ended the week as probably the most streamed debut nation album in historical past, with Amazon Music delivering the best proportion of streams for the album of any streaming service within the US.
“Amazon Music is uniquely positioned to support developing artists.”
Kirdis Postelle, Amazon Music
Kirdis Postelle, Global Head of Artist Marketing for Amazon Music, stated: “Amazon Music is uniquely positioned to support developing artists.
“By using all of Amazon’s marketing resources, Breakthrough campaigns will be true collaborations between the artist and Amazon Music, with each campaign centered around the artist’s brand and vision.”
“Music culture is advanced by new artists innovating and pushing music forward with their unique creative visions.”
Chris Helsen, Amazon Music UK
Chris Helsen, Head of Content Programming, Amazon Music UK, added: “Music culture is advanced by new artists innovating and pushing music forward with their unique creative visions.
“With Breakthrough, we’re making a long-term commitment to help the artists amplify their vision, finding new audiences as they go”.Music Business Worldwide